Search Engine Optimisation – SEO
Search engine optimisation (SEO) is the process of increasing the ranking of a website in a search engine’s organic search results such as Google, Yahoo or Bing, via natural or “organic” or “algorithmic” search results (ranking of a website without paid advertising. If a website is ranked high on the search results page it will get more visitors from the search engine’s users.
It is a waste of money and effort to build a website that is ‘pretty’ but has poor coding in it for search engine ranking.
SEO may target different kinds of search, through imagery search, local search, video search, news search and industry specific search engines.
Search Engine Optimisation Strategy
A good Internet Search Engine Optimisation marketing strategy, will include how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimising a website includes editing its front end (public) content, and very importantly its HTML and associated coding to both increase its relevance to specific keywords that its users may be searching for. It is this back-end coding that is not seen by humans, but critically important to the search engine robots, which will index and rank your website.
Promoting a site in Social Media and Directories and Forums etc, to increase the number of back-links, or inbound links, is another Search Engine Optimisation technique.
A website’s ‘authority’ will impact greatly on its ability to rank well in search engines.
Social Media plays a large part in providing authority to your website in the internet space.
Search Engine Optimisation techniques
Search Engine Optimisation tactics and techniques include the website design, menus, content management system, images, videos, shopping cart, and other elements and functions that have been optimised for the purpose of search engine exposure.
Living Web Design uses ‘White hat’ Search Engine Optimisation techniques that conform to the search engines’ guidelines and involves no deception, producing high organic Ranking Results that last a long time.
Click here to understanding the elements of good website design that is affordable and effective.