Search Engine Optimisation

Project Description

Search Engine Optimisation – SEO


SEO is the process of increasing the ranking of a website in a search engine’s organic search results such as Google, Yahoo or Bing, via natural or “organic” or “algorithmic” search results (ranking of a website without paid advertising). If a website is ranked high on the search results page it will get more visitors from the search engine’s users, and therefore more contact to your organisation.

It's a waste of money and effort to build a website that is ‘pretty’, but has poor coding in it for search engine ranking.

SEO may also target different kinds of search, through imagery search, local search, video search, news search and industry specific search engines.

Search Engine Optimisation SEO

Search Engine Optimisation Strategy

SEO marketing strategy

A good Internet SEO marketing strategy will include how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

Optimising a website includes editing its front end (public) content, and very importantly its HTML and associated coding to both increase its relevance to specific keywords that its users may be searching for.

It is this back-end coding that is not seen by humans, but critically important to the search engine robots, which will index and rank your website.

Promoting a site in Social Media and Directories and Forums etc, to increase the number of back-links, or inbound links, is another Search Engine Optimisation technique.

A website’s ‘authority’ will impact greatly on its ability to rank well in search engines.

Social Media plays a large part in providing authority to your website in the internet space.

Search Engine Optimisation techniques

Google Algorithms

There are many ( a couple of hundred) algorithms that make up a set of good organic optimisatipn tecniques.  Search Engine Optimisation tactics and techniques include the website design, menus, content management system, images, videos, shopping cart, and other elements and functions that have been optimised for the purpose of search engine exposure.

The common terms that are associated with SEO are ‘keywords’, but that is a small part of the overall picture that make up a good strategy with good SEO techniques.

search engine optimisation seo

Search Engine Optimisation – your SEO rankings

Search Engine Optimisation SEOLiving Web Design uses ‘White hat’ SEO techniques that conform to the search engines’ guidelines and involves no deception, producing high organic Ranking Results that last a long time.

Click here to understanding the elements of good website design that is affordable and effective.

Contact Living Web Design today for further information on Search Engine Optimisation – SEO

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