Your website mobile-friendly by April 21 or drop in Google search results

Mobile Responsive or lose Google rankings Your website mobile-friendly by April 21 or drop in Google search resultsThat’s the message Google delivered in a post on its Google Webmaster Central Blog.

There’s a deadline if you haven’t made your sites mobile-friendly yet.

Google says: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

With more people than ever accessing the Internet from smartphones and other mobile devices, businesses that want to connect with the largest audience possible must ensure their website is mobile-friendly for the highest degree of success.

Your rankings will decrease in Google if your website is NOT mobile friendly.

In the USA, 94% of people with smartphones search for local information on their phones.

Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.

You have multiple options and in Google’s preference of Order:

1.  A 100% responsive site.
Existing websites can be redone so that all objects on the screen remain the same but change in how they are viewed based on the browser width of the visitor.
2.  An adaptive site.
In this case, the website’s URL stays the same but the server sends different code to the viewer depending on which device is in use.
3.  A separate site.
Generally, separate sites are hosted on different domains or folders. They work parallel to standard sites and redirect mobile users to the mobile version of the website.

Pay Attention to Google’s Guidelines

Do you have questions about what makes a site mobile friendly in Google’s eyes?

Google has prepared A guide  that shows the top three considerations that set a mobile-friendly site apart from one that is not.

For further information or an obligation free quote to make your website Mobile Friendly, contact Living Web Design Adelaide today on 08 83555661.